:root {
  --color-maroon: #A30B0A;
  --color-ink: #383738;
  --color-cream: #F5F5F3;
  --color-white: #FFFFFF;
  --color-divider: #E5E5E5;

  --font-eyebrow: 'Inter', sans-serif;
  --font-heading: 'Roboto', sans-serif;
  --font-mono: 'Maax Mono', 'JetBrains Mono', monospace;
  --font-body: 'Neulis Sans', 'Inter', sans-serif;

  --content-width: 1000px;
  --side-padding: clamp(24px, 5vw, 50px);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--color-white);
  color: var(--color-ink);
  font-family: var(--font-heading);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}

img {
  max-width: 100%;
  display: block;
}

/* ---------- Hero ---------- */

.hero {
  display: flex;
  align-items: stretch;
  background: var(--color-cream);
  overflow: hidden;
}

.hero-content {
  flex: 1 1 0;
  min-width: 320px;
  max-width: 700px;
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: 90px clamp(24px, 4vw, 80px) 70px var(--side-padding);
}

.eyebrow {
  margin: 0 0 28px;
  font-family: var(--font-eyebrow);
  font-weight: 700;
  font-size: 15px;
  letter-spacing: 0.5px;
  text-transform: uppercase;
  color: var(--color-ink);
}

.hero-title {
  margin: 0 0 32px;
  font-family: var(--font-heading);
  font-weight: 700;
  font-size: clamp(32px, 4.2vw + 1rem, 55px);
  line-height: 1.18;
  letter-spacing: -1px;
  color: var(--color-maroon);
}

.lede {
  margin: 0 0 16px;
  font-size: 20px;
  line-height: 1.3;
}

.body-text {
  max-width: 560px;
  margin: 0 0 16px;
  font-size: 20px;
  line-height: 1.75;
}

.cta-link {
  display: inline-block;
  margin-top: 20px;
  padding-bottom: 6px;
  border-bottom: 2px solid var(--color-ink);
  font-family: var(--font-mono);
  font-weight: 700;
  font-size: 15px;
  letter-spacing: 0.4px;
  text-transform: uppercase;
  color: var(--color-ink);
  text-decoration: none;
  transition: opacity 0.15s ease;
}

.cta-link:hover {
  opacity: 0.65;
}

.hero-media {
  position: relative;
  flex: 1 1 0;
  min-width: 280px;
}

.hero-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center;
}

.hero-media-fade {
  position: absolute;
  inset: 0 auto 0 0;
  width: 30%;
  background: linear-gradient(to right, var(--color-cream), rgba(245, 245, 243, 0));
}

/* ---------- Reason sections ---------- */

.reason {
  display: flex;
  align-items: center;
  gap: clamp(28px, 4vw, 40px);
  width: min(var(--content-width), calc(100% - var(--side-padding) * 2));
  margin-inline: auto;
  padding-block: 70px;
}

.reason--reverse {
  flex-direction: row-reverse;
}

.reason-media {
  position: relative;
  flex: 1 1 48%;
  aspect-ratio: 6 / 5;
  overflow: hidden;
  border-radius: 10px;
  background: var(--color-cream);
}

.reason-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center;
}

.reason-media img.crop-1 {
  position: absolute;
  top: -14.58%;
  left: -4.17%;
  width: 104.17%;
  height: 125%;
}

.reason-media img.crop-2 {
  position: absolute;
  top: -12.11%;
  left: 0;
  width: 100%;
  height: 120%;
}

.reason-content {
  flex: 1 1 48%;
}

.reason-meta {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  margin: 0 0 28px;
  padding-bottom: 14px;
  border-bottom: 1px solid #000;
  font-family: var(--font-heading);
  font-weight: 500;
  font-size: 20px;
  color: var(--color-ink);
}

.reason-label {
  text-transform: uppercase;
  letter-spacing: 0.5px;
}

.reason-title {
  margin: 0 0 20px;
  font-family: var(--font-heading);
  font-weight: 700;
  font-size: clamp(24px, 2.4vw + 1rem, 35px);
  line-height: 1.15;
  color: var(--color-maroon);
}

.reason-body {
  max-width: 470px;
  margin: 0;
  font-family: var(--font-body);
  font-size: 18px;
  line-height: 1.6;
  color: var(--color-ink);
}

.divider {
  max-width: var(--content-width);
  margin: 0 auto;
  border: none;
  border-top: 2px solid var(--color-divider);
}

/* ---------- Final CTA ---------- */

.cta-final {
  background: var(--color-maroon);
  padding: 100px var(--side-padding);
  text-align: center;
}

.cta-final-inner {
  max-width: 560px;
  margin: 0 auto;
}

.cta-final h2 {
  margin: 0 0 16px;
  font-family: var(--font-heading);
  font-weight: 700;
  font-size: clamp(28px, 3vw + 1rem, 40px);
  color: var(--color-white);
}

.cta-final p {
  margin: 0 0 36px;
  font-size: 18px;
  line-height: 1.6;
  color: rgba(255, 255, 255, 0.85);
}

.cta-button {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 18px 40px;
  border-radius: 999px;
  background: var(--color-white);
  color: var(--color-maroon);
  font-family: var(--font-heading);
  font-weight: 700;
  font-size: 16px;
  text-decoration: none;
  transition: transform 0.15s ease, box-shadow 0.15s ease;
}

.cta-button:hover {
  transform: translateY(-2px);
  box-shadow: 0 12px 28px rgba(0, 0, 0, 0.25);
}

/* ---------- Footer ---------- */

.site-footer {
  padding: 28px var(--side-padding);
  text-align: center;
}

.site-footer p {
  margin: 0;
  font-size: 13px;
  color: #8a8a8a;
}

/* ---------- Responsive ---------- */

@media (max-width: 900px) {
  .hero {
    flex-direction: column;
  }

  .hero-content {
    max-width: 100%;
    padding: 60px var(--side-padding) 0;
  }

  .hero-media {
    width: 100%;
    aspect-ratio: 16 / 10;
    margin-top: 40px;
  }

  .hero-media-fade {
    display: none;
  }

  .reason,
  .reason--reverse {
    flex-direction: column;
    align-items: stretch;
    padding-top: 50px;
    padding-bottom: 50px;
  }

  .reason-media {
    aspect-ratio: 4 / 3;
  }

  .reason-body {
    max-width: 100%;
  }
}

@media (max-width: 480px) {
  .cta-final {
    padding: 70px var(--side-padding);
  }

  .cta-button {
    width: 100%;
    justify-content: center;
  }
}